By James Wallace
126 used and new from $0.01
Customer Rating:
First tagged by Douglas Gosciak "micro unlimited"
Customer tags: biographies, gates, entrepreneurship, service, high-tech, company profiles
Review & Description
Traces the career of the chairman of Microsoft from 1992 to 1997, focusing on his all-out effort to catch up to and overtake the Netscape company in order to dominate the Internet. 75,000 first printing. $125,000 ad/promo. Tour."While Microsoft was occupied with the largest, most expensive consumer marketing effort in history, the launch of Windows 95, Netscape was equally busy capturing the Web browser market. By mid-1995 it looked as if Bill Gates and company had missed the paradigm shift created by the Internet, and many pundits doubted Microsoft could recover. Meanwhile, the Justice Department was aggressively investigating claims of unfair practices levied by Microsoft's competitors. Suddenly the company found itself in the unfamiliar role of lumbering corporate giant--and underdog. James Wallace's Overdrive, his sequel to Hard Drive, is the story of Microsoft's response to this challenge. A veteran investigative reporter, the author paints a vivid portrait of Gates's determination and competitive ferocity, with a host of revealing anecdotes and details as backdrop. The battle for control of cyberspace is far from over, but Microsoft is clearly not to be trifled with. The tale of how the company repositioned itself in the race makes for fascinating reading. Read more
No comments:
Post a Comment